The application of marketing in public sector
The first part of the paper deals with the marketing concept in general. Profitable satisfaction of the consumer more successfully than the competition and in accordance with the company's capabilities was also analyzed through the model of customer relationship management. The focus of the pap...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738079L.pdf |