The application of marketing in public sector
The first part of the paper deals with the marketing concept in general. Profitable satisfaction of the consumer more successfully than the competition and in accordance with the company's capabilities was also analyzed through the model of customer relationship management. The focus of the pap...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738079L.pdf |
| Summary: | The first part of the paper deals with the marketing concept in general. Profitable satisfaction of the consumer more successfully than the competition and in accordance with the company's capabilities was also analyzed through the model of customer relationship management. The focus of the paper is then narrowed down to the application of the marketing concept within the public sector. Application from various public sector services is presented. In the last part of the article, emphasis is placed on the marketing of cities and the activities arising from the proper implementation of this concept at the level indicated. |
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| ISSN: | 0350-2120 2683-4162 |