ANTECEDENTS OF THE IMPORTANCE OF PRICE PURCHASE DECISIONS

ANTECEDENTS OF THE IMPORTANCE OF PRICE PURCHASE DECISIONS

This paper analyses the commercial and sociodemographic antecedents of the importance of price in buyers’ decisions. The study uses ordinal regression in order to analyze the data obtained from a random sample of consumers of frequently purchased products; these consumers were surveyed in different...

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Bibliographic Details
Main Authors:	Isabel Maria Rosa Diaz, Francisco Javier Rondán Cataluña
Format:	Article
Language:	English
Published:	Fundação Getulio Vargas 2011-07-01
Series:	RAE: Revista de Administração de Empresas
Subjects:	Importance of price brand loyalty purchase frequency enjoyment ordinal regression
Online Access:	http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-7590201100040004.pdf

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