Branding simbólico e hibridación: una aproximación en la intersección cultural fronteriza México-Estados Unidos de América: el caso de Ciudad Juárez-El Paso
The article examines the inclusion of symbolic branding hybridization in the Mexico-United States of America border from the perspective of an open and poly significant binational region where complex processes and sometimes conflicting groups of interest and stakeholders become articulated. Using h...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad Autónoma de Ciudad Juárez
2012-01-01
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| Series: | Nóesis: Revista de Ciencias Sociales y Humanidades |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=85923409008 |