Structure and Strategies of Multinational Enterprises in Nigeria

• Main Authors: Moruff Sanjo Oladimeji, Benneth Uchenna Eze, Kazeem Adeyinka Akanni
• Format: Article
• Language: English
• Published: University Library System, University of Pittsburgh 2019-08-01
• Series: Emerging Markets Journal
• Subjects: Matrix Structure; Product Division Structure; Area Division Structure; Organization Structure; Organization Strategy
• Online Access: http://emaj.pitt.edu/ojs/index.php/emaj/article/view/169

This study sought to examine the effect of organization structure on organization strategy. Survey research design was employed through the administration of structured questionnaire to staff of Nestle Nigeria PLC, Unilever Nigeria PLC and PZ (Cussons) PLC. The findings revealed that, organization structure positively and significantly affects  strategy implementation  (F stat 107.52* 0.000) and that organization structure account for 53% (Adjusted R2= 0.5312) variation in organization strategy. It can therefore be concluded that, organization structure plays a significant role in strategy formulation and implementation in Nigeria multinational enterprises. It could be seen that, global matrix structure and product division structure are the most critical elements of organization structure driving strategy implementation in a multinational firm. It is therefore recommended that, multinational firms in Nigeria should employ matrix structure towards the enhancement of their organization strategy. This is because matrix structure has the highest effect on organization strategy.