Discourse and manipulation – the miscegenation of genres in written press
This paper focuses on the appearance of certain instances of “intermediategenres” in written press derived from the miscegenation of press editorials and advertisements.It analyses the case of a specific advertisement and health editorial printed inVIP – a Portuguese social magazine – in April 2010....
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| Format: | Article |
| Language: | English |
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Centro de Estudos de Comunicação e Sociedade (CECS)
2011-10-01
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| Series: | Comunicação e Sociedade |
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| Online Access: | https://revistacomsoc.pt/article/view/1598 |