Roles of Review Numerical and Textual Characteristics on Review Helpfulness Across Three Different Types of Reviews
Understanding what factors make a helpful online review is critical to increase sales and drive revenue for online retailers. This paper examined the impacts of both reviews' numerical and textual characteristics on review helpfulness across three different review types including comparative, s...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2019-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8651462/ |