Model of Analysis of Advertising Concerning its Social or Commercial Responsibility
Advertising serves as a mod that shapes social and moral values of the viewer and therefore, due attention should be paid to ensure that the content is healthy, that it positively affects the viewer and the values that inspires represent an ethical improvement of society health. This paper presents...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2014-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2014_3/SusanuHerascuSchin.pdf |