Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis

Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis

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Bibliographic Details
Main Authors:	Debi P. Mishra, Junhong Min
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2010-10-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3567/im_en_2010_3_Mishra.pdf

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