Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis

Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis

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Bibliographic Details
Main Authors: Debi P. Mishra, Junhong Min
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2010-10-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3567/im_en_2010_3_Mishra.pdf
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spelling doaj-575f860cbc5a47db9dcdc4516b29e6f12020-11-25T03:47:20ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262010-10-01633567Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysisDebi P. Mishra0Junhong MinPh.D., Associate Professor of Marketing School of Management Binghamton University, State University of New Yorkhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3567/im_en_2010_3_Mishra.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Debi P. Mishra
Junhong Min
spellingShingle Debi P. Mishra
Junhong Min
Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis
Innovative Marketing
author_facet Debi P. Mishra
Junhong Min
author_sort Debi P. Mishra
title Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis
title_short Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis
title_full Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis
title_fullStr Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis
title_full_unstemmed Analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis
title_sort analyzing the relationship between dependent and independent variables in marketing: a comparison of multiple regression with path analysis
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2010-10-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3567/im_en_2010_3_Mishra.pdf
work_keys_str_mv AT debipmishra analyzingtherelationshipbetweendependentandindependentvariablesinmarketingacomparisonofmultipleregressionwithpathanalysis
AT junhongmin analyzingtherelationshipbetweendependentandindependentvariablesinmarketingacomparisonofmultipleregressionwithpathanalysis
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