CREATING THE ENTREPRENEURIAL NETWORKING THROUGH THE BUSINESS SUPERIORITY AND ADAPTABILITY OF BUSINESS ENVIRONMENT TO IMPROVE THE MARKETING PERFORMANCE

The study examined and analyzed empirically the influence of entrepreneurial networking, the business superiority and the business environment adaptability toward the marketing performance on micro, small and medium enterprises of convection in Central Java. Based on the research gap of the research...

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Bibliographic Details
Main Authors: Murwatiningsih, Nina Oktarina, Sri EndahWahyuningsih, Indri Murniawaty
Format: Article
Language:English
Published: Zibeline International 2019-08-01
Series:Malaysian E Commerce Journal
Subjects:
Online Access:http://myecommerecejournal.com/wp-content/uploads/2019-issue2/2mecj2019-36-40.pdf