| Summary: | Farmers in Jambi City mostly cultivate vegetables due to the ease of selling their products and the supportive climate as well. This paper aims to see the level of farmer’s income and characteristics of farmers on the application of farming technology. The research was conducted in Paal Merah Subdistrict, Jambi City, involving 25 farmers that were randomly selected as respondents. Through descriptive data analysis, it is known that red chili farming intercropped with celery has the potential to be developed intensively and sustainably. Support from the characteristics of farmers of productive age, level of education and fairly high farming experience will be able to motivate farmers to increase their business intensively while the obstacles faced are the limited use of seeds and labor, so that a superior variety and additional workers are needed from outside the family. The results also show that without taking into account to the family labor costs, this business is profitable with a total profit of Rp. 20,553,500.
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