| Summary: | Tourism and hospitality is a booming industry with negative impacts on the environment. In order to keep
up with consumer demand the industry is utilising more natural resources than previously assumed,
questioning sustainability practices within the industry. However the industry can contribute to sustainable
development by adopting greening principles. Unfortunately, there is limited research to establish how
hotels in South African fare in the adoption of greening principles. This paper seeks to explore how
important going green is to the South African government, hotel management, hotel employees and hotel
shareholders. The paper reports on empirical results for and anonymous four star hotel in Johannesburg
specifically within the hospitality industry and which also services the tourism industry. Empirical work by
way of semi- structured interviews is reported on to explore the adopting and challengers of implementing
greening principles and practices. Results indicate that adoption of greening within the hotel industry is
limited with more direct support needed for hotel employees by hotel management. Communication is also
needed from regional head office to hotel managers on greening initiatives. However, there is also a need
for the South African government to guide hotels on implementation of greening practices.
|
|---|
