"Corporate Social Responsibility” (CSR) sebagai Aktivitas “Social Marketing Public Relations"
Corporate Social Responsibility (CSR) nowadays becomes indicator of corporate achievement. CSR activities, which commonly defined as corporate efforts to increase community and stakeholder life quality, open up relations between corporate and community. In turn, CSR would maintain good image and giv...
Main Author: | |
---|---|
Format: | Article |
Language: | Indonesian |
Published: |
Universitas Islam Bandung
2008-06-01
|
Series: | MediaTor |
Subjects: | |
Online Access: | http://ejournal.unisba.ac.id/index.php/mediator/article/view/1145 |