"Corporate Social Responsibility” (CSR) sebagai Aktivitas “Social Marketing Public Relations"

Corporate Social Responsibility (CSR) nowadays becomes indicator of corporate achievement. CSR activities, which commonly defined as corporate efforts to increase community and stakeholder life quality, open up relations between corporate and community. In turn, CSR would maintain good image and giv...

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Bibliographic Details
Main Author: Neni Yulianita
Format: Article
Language:Indonesian
Published: Universitas Islam Bandung 2008-06-01
Series:MediaTor
Subjects:
Online Access:http://ejournal.unisba.ac.id/index.php/mediator/article/view/1145