THE IMPACT OF PERSONAL, SOCIOLOGICAL AND INSTITUTIONAL INFLUENCES ON RELATIONSHIP COMMITMENT IN RETAIL BANKING

Previous research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a retail...

Full description

Bibliographic Details
Main Authors:	Jamil Bojei, Che Aniza Che Wel
Format:	Article
Language:	English
Published:	Universiti Sains Malaysia 2003-01-01
Series:	Asian Academy of Management Journal
Online Access:	http://www.usm.my/aamj/8.1.2003/AAMJ%208-1-5.pdf

id	doaj-55b14e1ab3b74d47b4bed5156e978956
record_format	Article
spelling	doaj-55b14e1ab3b74d47b4bed5156e9789562020-11-24T21:07:14ZengUniversiti Sains Malaysia Asian Academy of Management Journal1394-26031985-82802003-01-01816581THE IMPACT OF PERSONAL, SOCIOLOGICAL AND INSTITUTIONAL INFLUENCES ON RELATIONSHIP COMMITMENT IN RETAIL BANKINGJamil BojeiChe Aniza Che WelPrevious research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a retail banking service. The impact of the four key explanatory variables (personal influences, sociological influences, institutional influences, and trust) are examined. The results support the hypothesized model and shows sociological influences to be a key driver of all antecedent variables, and the most powerful determinant of the relationship commitment.http://www.usm.my/aamj/8.1.2003/AAMJ%208-1-5.pdf
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Jamil Bojei Che Aniza Che Wel
spellingShingle	Jamil Bojei Che Aniza Che Wel THE IMPACT OF PERSONAL, SOCIOLOGICAL AND INSTITUTIONAL INFLUENCES ON RELATIONSHIP COMMITMENT IN RETAIL BANKING Asian Academy of Management Journal
author_facet	Jamil Bojei Che Aniza Che Wel
author_sort	Jamil Bojei
title	THE IMPACT OF PERSONAL, SOCIOLOGICAL AND INSTITUTIONAL INFLUENCES ON RELATIONSHIP COMMITMENT IN RETAIL BANKING
title_short	THE IMPACT OF PERSONAL, SOCIOLOGICAL AND INSTITUTIONAL INFLUENCES ON RELATIONSHIP COMMITMENT IN RETAIL BANKING
title_full	THE IMPACT OF PERSONAL, SOCIOLOGICAL AND INSTITUTIONAL INFLUENCES ON RELATIONSHIP COMMITMENT IN RETAIL BANKING
title_fullStr	THE IMPACT OF PERSONAL, SOCIOLOGICAL AND INSTITUTIONAL INFLUENCES ON RELATIONSHIP COMMITMENT IN RETAIL BANKING
title_full_unstemmed	THE IMPACT OF PERSONAL, SOCIOLOGICAL AND INSTITUTIONAL INFLUENCES ON RELATIONSHIP COMMITMENT IN RETAIL BANKING
title_sort	impact of personal, sociological and institutional influences on relationship commitment in retail banking
publisher	Universiti Sains Malaysia
series	Asian Academy of Management Journal
issn	1394-2603 1985-8280
publishDate	2003-01-01
description	Previous research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a retail banking service. The impact of the four key explanatory variables (personal influences, sociological influences, institutional influences, and trust) are examined. The results support the hypothesized model and shows sociological influences to be a key driver of all antecedent variables, and the most powerful determinant of the relationship commitment.
url	http://www.usm.my/aamj/8.1.2003/AAMJ%208-1-5.pdf
work_keys_str_mv	AT jamilbojei theimpactofpersonalsociologicalandinstitutionalinfluencesonrelationshipcommitmentinretailbanking AT cheanizachewel theimpactofpersonalsociologicalandinstitutionalinfluencesonrelationshipcommitmentinretailbanking AT jamilbojei impactofpersonalsociologicalandinstitutionalinfluencesonrelationshipcommitmentinretailbanking AT cheanizachewel impactofpersonalsociologicalandinstitutionalinfluencesonrelationshipcommitmentinretailbanking
_version_	1716763571626442752

THE IMPACT OF PERSONAL, SOCIOLOGICAL AND INSTITUTIONAL INFLUENCES ON RELATIONSHIP COMMITMENT IN RETAIL BANKING

Similar Items