Not by desire alone: The role of cognitive consistency in the desirability bias

We demonstrate that the desirability bias, the elevation of the estimated likelihood of a preferred event, can be due in part to the desire for consistency between the preference for the favored event and its predicted likelihood. An experiment uses a participant’s favorite team in Major League Base...

Full description

Bibliographic Details
Main Authors: J. Edward Russo, Jonathan C. Corbin
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2016-09-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/15/15802/jdm15802.pdf