Peranan Perubahan Budaya Berjilbab Dalam Implementasi Strategi Dan Efeknya Terhadap Kinerja Bisnis Pada Usaha Kecil Jilbab
This study aims to describe and explain the meaning of change in hijab culture in society and how the role of these values change on the implementation of differentiation-focus strategy and its effect in improving business performance. This research is conducted on small business hijab Faiz Collecti...
Main Authors: | Suaibatul Aslamiyah, Mintarti Rahayu, Achmad Helmy Djawahir |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Merdeka Malang
2018-06-01
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Series: | Jurnal Manajemen Dan Kewirausahaan |
Subjects: | |
Online Access: | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/2151 |
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