Peranan Perubahan Budaya Berjilbab Dalam Implementasi Strategi Dan Efeknya Terhadap Kinerja Bisnis Pada Usaha Kecil Jilbab

Peranan Perubahan Budaya Berjilbab Dalam Implementasi Strategi Dan Efeknya Terhadap Kinerja Bisnis Pada Usaha Kecil Jilbab

This study aims to describe and explain the meaning of change in hijab culture in society and how the role of these values change on the implementation of differentiation-focus strategy and its effect in improving business performance. This research is conducted on small business hijab Faiz Collecti...

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Bibliographic Details
Main Authors: Suaibatul Aslamiyah, Mintarti Rahayu, Achmad Helmy Djawahir
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2018-06-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
Hijab Culture
Implementation Strategy
Business Performance
Online Access:http://jurnal.unmer.ac.id/index.php/jmdk/article/view/2151

Internet

http://jurnal.unmer.ac.id/index.php/jmdk/article/view/2151

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