The factors territories branding
The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4695 |
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doaj-547c76863d70439d88d257cbf57669d2 |
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Article |
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doaj-547c76863d70439d88d257cbf57669d22020-11-24T21:46:02ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472014-12-01021041154695The factors territories brandingL Nikolaevna Fedotova0Российский университет дружбы народовThe article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where to visit. For that situation the concepts of globalization and glocalization are important with the special role of tourism and sports events.http://journals.rudn.ru/literary-criticism/article/view/4695брендингтерритории для внутреннего и внешнего потребленияглобализацияглокализациятуризмспорт |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
L Nikolaevna Fedotova |
| spellingShingle |
L Nikolaevna Fedotova The factors territories branding RUDN Journal of Studies in Literature and Journalism брендинг территории для внутреннего и внешнего потребления глобализация глокализация туризм спорт |
| author_facet |
L Nikolaevna Fedotova |
| author_sort |
L Nikolaevna Fedotova |
| title |
The factors territories branding |
| title_short |
The factors territories branding |
| title_full |
The factors territories branding |
| title_fullStr |
The factors territories branding |
| title_full_unstemmed |
The factors territories branding |
| title_sort |
factors territories branding |
| publisher |
Peoples’ Friendship University of Russia (RUDN University) |
| series |
RUDN Journal of Studies in Literature and Journalism |
| issn |
2312-9220 2312-9247 |
| publishDate |
2014-12-01 |
| description |
The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where to visit. For that situation the concepts of globalization and glocalization are important with the special role of tourism and sports events. |
| topic |
брендинг территории для внутреннего и внешнего потребления глобализация глокализация туризм спорт |
| url |
http://journals.rudn.ru/literary-criticism/article/view/4695 |
| work_keys_str_mv |
AT lnikolaevnafedotova thefactorsterritoriesbranding AT lnikolaevnafedotova factorsterritoriesbranding |
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1725902517660811264 |