The factors territories branding
The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4695 |
| Summary: | The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where to visit. For that situation the concepts of globalization and glocalization are important with the special role of tourism and sports events. |
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| ISSN: | 2312-9220 2312-9247 |