Determinants of purchase intention toward halal packaged food from non-muslim manufacturers
Halal packaged food products have attracted much attention in ASEAN where its largest member, Indonesia, is the world’s most populous Muslim country and is a major market in the region. For a non-Muslim country like Thailand, Islam also has a significant role in being the second popular religion aft...
Main Authors: | Athapol Ruangkanjanases, Tassaya Sermsaksopon, Bachtiar H. Simamora |
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Format: | Article |
Language: | English |
Published: |
Ümit Hacıoğlu
2019-08-01
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Series: | International Journal of Research In Business and Social Science |
Subjects: | |
Online Access: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/312 |
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