An assessment of the expansion strategy followed by Avianca Airlines: Period 2008-2012
Purpose: This article aims to apply to the case of Avianca Airlines the Analytical Model for the Assessment of Airline Expansion Strategies developed by Moreira (2014) in order to explain the rationale of the expansion strategy followed by this airline and indicate other possible expansion strategie...
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| Format: | Article |
| Language: | English |
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OmniaScience
2017-04-01
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| Series: | Journal of Airline and Airport Management |
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| Online Access: | http://www.jairm.org/index.php/jairm/article/view/63 |