Narration in the marketing communications

The article presents the different types of narratives in marketing communications. Presented essence of thesignr in the narrative, the power of myth, power of archetype and consistency of monomith in marketing. It is discussed on the advertising message perceived through the prism of commercial sem...

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Bibliographic Details
Main Author:	Magdelena Zubiel-Kasprowicz
Format:	Article
Language:	English
Published:	WSB University in Torun 2014-12-01
Series:	Torun Business Review
Subjects:	marketing, communication
Online Access:	https://tbr.wsb.torun.pl/index.php/journal/article/view/283

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spelling	doaj-53da73f46dc04aadbe892adb1e61db4b2020-11-24T22:29:09ZengWSB University in TorunTorun Business Review1643-81752451-09552014-12-0113132736225Narration in the marketing communicationsMagdelena Zubiel-Kasprowicz0WSB University in Torun ul. Młodzieżowa 31a 87-100 ToruńThe article presents the different types of narratives in marketing communications. Presented essence of thesignr in the narrative, the power of myth, power of archetype and consistency of monomith in marketing. It is discussed on the advertising message perceived through the prism of commercial semiotics. The strength of the narrative is presented in the context of storytelling. The paper also presents a case study of marketing communications.https://tbr.wsb.torun.pl/index.php/journal/article/view/283marketing, communication
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Magdelena Zubiel-Kasprowicz
spellingShingle	Magdelena Zubiel-Kasprowicz Narration in the marketing communications Torun Business Review marketing, communication
author_facet	Magdelena Zubiel-Kasprowicz
author_sort	Magdelena Zubiel-Kasprowicz
title	Narration in the marketing communications
title_short	Narration in the marketing communications
title_full	Narration in the marketing communications
title_fullStr	Narration in the marketing communications
title_full_unstemmed	Narration in the marketing communications
title_sort	narration in the marketing communications
publisher	WSB University in Torun
series	Torun Business Review
issn	1643-8175 2451-0955
publishDate	2014-12-01
description	The article presents the different types of narratives in marketing communications. Presented essence of thesignr in the narrative, the power of myth, power of archetype and consistency of monomith in marketing. It is discussed on the advertising message perceived through the prism of commercial semiotics. The strength of the narrative is presented in the context of storytelling. The paper also presents a case study of marketing communications.
topic	marketing, communication
url	https://tbr.wsb.torun.pl/index.php/journal/article/view/283
work_keys_str_mv	AT magdelenazubielkasprowicz narrationinthemarketingcommunications
_version_	1725744573674684416

Narration in the marketing communications

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