Customer loyalty programmes: technologies of effective functioning

Customer loyalty programmes: technologies of effective functioning

The dynamic development of goods and services market accompanied by standardization of offer, quality and price leads to the sharpening of competition in this sphere. This tendency strengthens the importance of new technologies aimed at building long-term customer relationships. The article consider...

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Bibliographic Details
Main Author: D P El-Smaili
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2009-03-01
Series:RUDN Journal of Economics
Subjects:
поведение потребителей
потребительский мотив
лояльность потребителей
программы повышения лояльности
вознаграждения в программах лояльности
Online Access:http://journals.rudn.ru/economics/article/view/12058
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record_format Article
spelling doaj-5395a6c6240e43239a66b58108fafcac2020-11-25T01:01:32ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Economics2313-23292408-89862009-03-0101879412057Customer loyalty programmes: technologies of effective functioningD P El-Smaili0Российский университет дружбы народовThe dynamic development of goods and services market accompanied by standardization of offer, quality and price leads to the sharpening of competition in this sphere. This tendency strengthens the importance of new technologies aimed at building long-term customer relationships. The article considers peculiarities of loyalty programmes as one of the customer relationship management tools, it is also analyzes basic purchase motives and provides recommendations of using various customer loyalty building methods.http://journals.rudn.ru/economics/article/view/12058поведение потребителейпотребительский мотивлояльность потребителейпрограммы повышения лояльностивознаграждения в программах лояльности
collection DOAJ
language English
format Article
sources DOAJ
author D P El-Smaili
spellingShingle D P El-Smaili
Customer loyalty programmes: technologies of effective functioning
RUDN Journal of Economics
поведение потребителей
потребительский мотив
лояльность потребителей
программы повышения лояльности
вознаграждения в программах лояльности
author_facet D P El-Smaili
author_sort D P El-Smaili
title Customer loyalty programmes: technologies of effective functioning
title_short Customer loyalty programmes: technologies of effective functioning
title_full Customer loyalty programmes: technologies of effective functioning
title_fullStr Customer loyalty programmes: technologies of effective functioning
title_full_unstemmed Customer loyalty programmes: technologies of effective functioning
title_sort customer loyalty programmes: technologies of effective functioning
publisher Peoples’ Friendship University of Russia (RUDN University)
series RUDN Journal of Economics
issn 2313-2329
2408-8986
publishDate 2009-03-01
description The dynamic development of goods and services market accompanied by standardization of offer, quality and price leads to the sharpening of competition in this sphere. This tendency strengthens the importance of new technologies aimed at building long-term customer relationships. The article considers peculiarities of loyalty programmes as one of the customer relationship management tools, it is also analyzes basic purchase motives and provides recommendations of using various customer loyalty building methods.
topic поведение потребителей
потребительский мотив
лояльность потребителей
программы повышения лояльности
вознаграждения в программах лояльности
url http://journals.rudn.ru/economics/article/view/12058
work_keys_str_mv AT dpelsmaili customerloyaltyprogrammestechnologiesofeffectivefunctioning
_version_ 1725208866085404672

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