Documentary Treatment of Movie Poster

• Main Author: Rebeca Fernández Mellado
• Format: Article
• Language: Spanish
• Published: Universidad Complutense de Madrid 2014-11-01
• Series: Documentación de las Ciencias de la Información
• Subjects: análisis documental; análisis semiótico mixto; argumentación publicitaria; cartel cinematográfico; cartel publicitario; Documentación audiovisual; Filmoteca Española; franquismo; patrimonio cinematográfico; tratamiento documental.
• Online Access: http://revistas.ucm.es/index.php/DCIN/article/view/46819

From the viewpoint of Documentation science, the preservation and description of the movie poster found in various film archives plays a secondary role with respect with the treatment given other materials such as the film itself that comprise film heritage. In general, the documentary description performed by treatment centers on movie posters focuses on the description of the physical characteristics of the movie poster without delving into the description of its contents. Even characteristics of the film being advertised are attributed to it and not to the poster itself. The main purpose of this research becomes apparent from the need for the design of a documentary model to act as a base for the physical description and content of movie posters