Dinamika dalam Membangun Merek Kolektif pada Usaha Mikro, Kecil, dan Menengah

Dinamika dalam Membangun Merek Kolektif pada Usaha Mikro, Kecil, dan Menengah

The development of groups of micro, small and medium-scale enterprises (MSMEs) has been very competitive. This condition can be found in Yogyakarta Special Region (DIY), one of them is MSMEs in Krebet tourist village. The major challenge is that there have already been several location points that m...

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Bibliographic Details
Main Authors: Dhyah Ayu Retno Widyastuti, Alexander Beny Pramudyanto, R.A. Vita Noor Prima Astuti
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2018-11-01
Series:Komunikator
Subjects:
collective brand
brand positioning model
tourist village
msmes
krebet
Online Access:https://journal.umy.ac.id/index.php/jkm/article/view/5112

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