The Westernization and Colonization of the African Mind through the Media

The Westernization and Colonization of the African Mind through the Media

The presentation deals with the issue of media imperialism and racism in the novel Americanah (2013) by Chimamanda Ngozi Adichie, Nigerian novelist and writer. The paper starts from the position of electronic colonialism theory about danger of seductive media content. Violent media propaganda and tr...

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Bibliographic Details
Main Author: Glorija Mavrinac
Format: Article
Language:English
Published: Center for Philosophy of Media and Media Research 2019-09-01
Series:In Medias Res
Subjects:
media imperialism
electronic colonialism theory
racism
mind westernization
Chimamanda Ngozi Adichie
Online Access:http://www.centar-fm.org/inmediasres/images/pdf/15/G. Mavrinac, The Westernization and Colonization of the African Mind through.....pdf
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spelling doaj-53467ce7403a4aafbb6c39e1eede32392020-11-25T03:32:33ZengCenter for Philosophy of Media and Media ResearchIn Medias Res1848-63042019-09-0181523852400The Westernization and Colonization of the African Mind through the MediaGlorija Mavrinac0Faculty of Philosophy in ZagrebThe presentation deals with the issue of media imperialism and racism in the novel Americanah (2013) by Chimamanda Ngozi Adichie, Nigerian novelist and writer. The paper starts from the position of electronic colonialism theory about danger of seductive media content. Violent media propaganda and transcription of western media content in Nigerian mass media affects the abandonment of African cultural patterns and forcibly changing behaviors of domicile population. Characters in the Adichie’s novel are great example of the mind colonization and westernization that is followed through the media. In the presentation we will show how media imperialism led to racial fetishism and losing pre-colonial values in african society.http://www.centar-fm.org/inmediasres/images/pdf/15/G. Mavrinac, The Westernization and Colonization of the African Mind through.....pdfmedia imperialismelectronic colonialism theoryracismmind westernizationChimamanda Ngozi Adichie
collection DOAJ
language English
format Article
sources DOAJ
author Glorija Mavrinac
spellingShingle Glorija Mavrinac
The Westernization and Colonization of the African Mind through the Media
In Medias Res
media imperialism
electronic colonialism theory
racism
mind westernization
Chimamanda Ngozi Adichie
author_facet Glorija Mavrinac
author_sort Glorija Mavrinac
title The Westernization and Colonization of the African Mind through the Media
title_short The Westernization and Colonization of the African Mind through the Media
title_full The Westernization and Colonization of the African Mind through the Media
title_fullStr The Westernization and Colonization of the African Mind through the Media
title_full_unstemmed The Westernization and Colonization of the African Mind through the Media
title_sort westernization and colonization of the african mind through the media
publisher Center for Philosophy of Media and Media Research
series In Medias Res
issn 1848-6304
publishDate 2019-09-01
description The presentation deals with the issue of media imperialism and racism in the novel Americanah (2013) by Chimamanda Ngozi Adichie, Nigerian novelist and writer. The paper starts from the position of electronic colonialism theory about danger of seductive media content. Violent media propaganda and transcription of western media content in Nigerian mass media affects the abandonment of African cultural patterns and forcibly changing behaviors of domicile population. Characters in the Adichie’s novel are great example of the mind colonization and westernization that is followed through the media. In the presentation we will show how media imperialism led to racial fetishism and losing pre-colonial values in african society.
topic media imperialism
electronic colonialism theory
racism
mind westernization
Chimamanda Ngozi Adichie
url http://www.centar-fm.org/inmediasres/images/pdf/15/G. Mavrinac, The Westernization and Colonization of the African Mind through.....pdf
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