Positioning as a Part of Political Marketing
<p>The political subject is defined as the consumer of goods in the form of political power, political ideas, political leaders, and parties. Political marketing is understood as the identification of political relations and processes with different forms of market exchange and the process of...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
2015-11-01
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| Series: | Historia i Polityka |
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| Online Access: | https://apcz.umk.pl/czasopisma/index.php/HiP/article/view/8121 |