Resource-Based Theory and Market-Driven Management
Market-Driven Management poses the question of the relationship between markets and competitive advantage. Market-driven firms reveal a superior ability to understand, attract and maintain, a supply of products/services that offer more value for the customer than competitors. The Resource-Based The...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2008-12-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9329 |