Patterns of media use in Brazil and their impact on political information levels

• Main Authors: Wladimir G Gramacho, André Jácomo
• Format: Article
• Language: Portuguese
• Published: Universidade Federal do Rio Grande do Sul 2015-12-01
• Series: Revista Debates
• Subjects: Brazilian Media Survey 2015; Patterns of Use; Political Information; Brazil
• Online Access: http://seer.ufrgs.br/index.php/debates/article/view/59138/35787

REVISTA DEBATES OPEN JOURNAL SYSTEMS Journal Help USER Username Password Remember me Login LANGUAGE JOURNAL CONTENT Search Search Browse By Issue By Author By Title Other Journals FONT SIZE Make font size smallerMake font size defaultMake font size larger INFORMATION For Readers For Authors For Librarians HOME ABOUT LOGIN REGISTER SEARCH CURRENT ARCHIVES UFRGS Home > Vol 9, No 3 (2015) > Gramacho Patterns of media use in Brazil and their impact on political information levels Wladimir G Gramacho, André Jácomo Abstract The use of media repertoires that include internet is associated with higher levels of political information policy. This is the main conclusion of this article, whose argument is organized in three stages. The first describes the scene of the Brazilian audience fragmentation and identifies the media usage patterns in the country based on cluster analysis using data from the Brazilian Media Survey 2015. The second indicates the socio-economic characteristics prevailing in each pattern of media use. Finally, the third one examines the influence of these different media repertoires on levels of political information among Brazilians, based on an ordinal logistic regression model.