Effects of Strategies Marketing of Collective Buying about Impulsive Behavior

Effects of Strategies Marketing of Collective Buying about Impulsive Behavior

<p class="MsoNormal" style="text-align: justify;"><span lang="EN-US">Brazil has the second largest e-commerce market in the world. One model used in this sector is "collective buying", a feature of which is impulse sales. Consumer behavior can be i...

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Bibliographic Details
Main Authors: Suzi Elen Ferreira Dias, Rosilene Maria dos Santos, Vinicius Martins, Giuliana Isabella
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2014-08-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Compras Coletivas, E-commerce, Estratégias de Marketing e Comportamento Impulsivo.
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2646

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