| Summary: | This investigation took as objectives understand television demonstrations in playful cultures of
children in a Kindergarten, in the municipality of Álvares Machado, São Paulo. At the same time
introduce the understanding that teachers have about the playful children's cultures and the close
relationship between this culture, educational practice and the television, intending to help the
educator understands the importance of these contents and the expansion of the Repertoire of
jokes of children, to assist in various areas of development. To achieve these goals the research
had as theoretical support authors who rely on sociology of childhood and Social Communication.
The methodology used was qualitative in nature, characterized as Ethnographic type lookup. The
investigation found that the television media is present in the school context, but there's a
significant mediation with television content and playful cultures.
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