| Summary: | The article examines the processes of applying game mechanics to optimize and automate the management and development of company personnel. This allows one to free up resources for solving tasks that require high qualifications, enhances the quality of work performed by reducing the factor of human errors in monotonous actions, and also ensures the engagement and motivation of employees. It is concluded that solving problems of optimization and automation of personnel management processes is an integral part of the competitive companies’ activities. Employees’ motivation and engagement in these processes increase their efficiency and loyalty to the company. The use of game mechanics in the implementation of corporate HR management processes increases the motivation and engagement of employees, and, as a result, greatly enhances their efficiency.
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