The Cult of Celebrity and Trade Marks: the next instalment

In response to the increasing use of registered trade marks by celebrities to protect their names from exploitation, the UK Trade Marks Registry has recently issued guidance on registration of "famous names". This article seeks to examine the implications of the guidance in light of the ex...

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Bibliographic Details
Main Author: Gillian Davies
Format: Article
Language:English
Published: University of Edinburgh 2004-06-01
Series:SCRIPTed: A Journal of Law, Technology & Society
Online Access:http://www.law.ed.ac.uk/ahrb/script-ed/issue2/celebrity.asp