Market Channels of Technology Startups that Internationalize Rapidly from Inception
The study of technology startups that internationalize rapidly from inception has increased in recent years. However, little is known about their channels to market. This article addresses a gap in the "born global" literature by examining the channels used by six startups that internation...
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| Format: | Article |
| Language: | English |
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Carleton University
2012-10-01
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| Series: | Technology Innovation Management Review |
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| Online Access: | http://timreview.ca/sites/default/files/article_PDF/Yoos_TIMReview_October2012.pdf |