The Impact of Flexographic and Digital Printing of Fruit Drinks on Consumer Attention at the Point of Sale

The Impact of Flexographic and Digital Printing of Fruit Drinks on Consumer Attention at the Point of Sale

Package labels play a critical role in communicating product benefits to consumers. On a package, labels are used to provide useful information about the product as well branding for the company. Labels need to not only be eye catching to the consumer, but must also communicate information concernin...

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Bibliographic Details
Main Authors: Rupert Andrew Hurley, Julie Christine Rice, David Cottrell, Drew Felty
Format: Article
Language:English
Published: MDPI AG 2015-07-01
Series:Beverages
Subjects:
eye-tracking
printing methods
consumer preference
CUShop™
Online Access:http://www.mdpi.com/2306-5710/1/3/149

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http://www.mdpi.com/2306-5710/1/3/149

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