The factors that influence customer e-services adoption
The aim of this paper is to provide an overview of the investigation into customer e-service adoption. The investigation includes a qualitative survey and observation of participants using e-services. E-services are used to attract customers and persuade them to transact online and the customer’s pe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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South African Institute of Computer Scientists and Information Technologists
2015-07-01
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| Series: | South African Computer Journal |
| Subjects: | |
| Online Access: | http://sacj.cs.uct.ac.za/index.php/sacj/article/view/209 |
| Summary: | The aim of this paper is to provide an overview of the investigation into customer e-service adoption. The investigation includes a qualitative survey and observation of participants using e-services. E-services are used to attract customers and persuade them to transact online and the customer’s perception of an e-service contributes greatly to e-service adoption or rejection. This paper describes the factors that influence customer perception towards e-services. Relationships between the identified factors were also considered in order to build a conceptual framework. Grounded theory was used for its flexibility, repetitive comparisons of data, and emergence of concepts and theories. |
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| ISSN: | 1015-7999 2313-7835 |