Book review ‒ “Ethics and Neuromarketing: Implications for Market Research and Business Practice”
Conceiving efficient marketing research tools, able to generate accurate and real data helps to prove scientifically the decision making in marketing. Starting from this practical need in market research, in the contemporary informational society, new ways of action and advancement appear due to the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academy of Economic Studies of Bucharest
2017-08-01
|
| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2669.pdf |
| Summary: | Conceiving efficient marketing research tools, able to generate accurate and real data helps to prove scientifically the decision making in marketing. Starting from this practical need in market research, in the contemporary informational society, new ways of action and advancement appear due to the development of marketing, as well as the progress of information technology and the human brain scanning and magnetic resonance imaging techniques. In 2013, in the European Union, a flagship project began to support the development of researches concerning the carrying out of a human-type brain entitled: Human Brain Project, as part of Horizon 2020 FET (HBP, 2017). This project will allow the researchers to develop their knowledge in the field of neurosciences and their understanding in the human brain working. |
|---|---|
| ISSN: | 1582-9146 2247-9104 |