O NOVO CONSUMIDOR IDOSO: IDENTIFICAÇÃO DOS ATRIBUTOS VAREJISTAS RELEVANTES
Both the world and Brazilian population are aging. There is a gap in academic studies on elderly consumer preference. This research focused on which retailer attributes are most important to maintain loyalty of this group of consumers. Two focus groups generated a list of 44 relevant retailer attrib...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2013-10-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/o_novo_consumidor_idoso_identificacao_dos_atributos_varejistas_relevantes.pdf |