Connecting the World and Reinventing Customer Centricity

Connecting the World and Reinventing Customer Centricity

The classical customer journey with its touchpoints is transformed into a lifelong, interactive customer relationship within an IoT-based product-service ecosystem. The customer journey happens in multiple, partially automatic loops that make it significantly less predictable for manufacturers and r...

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Bibliographic Details
Main Author: Aunkofer Rudolf
Format: Article
Language:English
Published: Sciendo 2018-10-01
Series:GfK Marketing Intelligence Review
Subjects:
Customer Centricity
IoT
Technical Consumer Goods
Smart Technology
Customer Journey
Touchpoints
Online Access:http://www.degruyter.com/view/j/gfkmir.2018.10.issue-2/gfkmir-2018-0019/gfkmir-2018-0019.xml?format=INT

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