CSR Strategies in Greater China: Global, East Asian, American, European Style?

The concept of Corporate Social Responsibility emerged in the United States and spread to Europe and Asia while being adapted to national/local characteristics. Since borders between markets and societies are blurring and globalization is promoting MNCs which find themselves acting in hybrid societi...

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Main Authors: Heiduk Guenter, McCaleb Agnieszka
Format: Article
Language:English
Published: Sciendo 2014-10-01
Series:International Journal of Management and Economics
Subjects:
Online Access:https://doi.org/10.2478/ijme-2014-0009
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spelling doaj-51eb2b30afc04692bd7d3493e97589812021-09-05T21:02:04ZengSciendoInternational Journal of Management and Economics2299-97012014-10-0137116918910.2478/ijme-2014-0009ijme-2014-0009CSR Strategies in Greater China: Global, East Asian, American, European Style?Heiduk Guenter0McCaleb Agnieszka1East Asian Center, Warsaw School of EconomicsEast Asian Center, Warsaw School of EconomicsThe concept of Corporate Social Responsibility emerged in the United States and spread to Europe and Asia while being adapted to national/local characteristics. Since borders between markets and societies are blurring and globalization is promoting MNCs which find themselves acting in hybrid societies, international institutions put efforts into the development and moral acceptance of global CSR standards. The scientific interest in CSR focused on the conflicts between company returns and benefits for society. The resulting concepts of performance-oriented, awareness-oriented and welfare-oriented CSR should facilitate the evaluation of CSR strategies implemented by MNCs. In research on the cultural dimensions of economies, it might be possible to allocate geographically the three concepts. Regarding the newly emerging Chinese MNCs, the paper aims to shed light on which concept they follow. On the one hand, CSR concepts of American and/or European MNCs that are present in China might serve as a role model; on the other hand, by learning from Taiwanese/ Hong Kong MNCs, a “greater China CSR approach” might emerge. Empirical studies and own field research suggest that compared to American and European companies, CSR is less deeply rooted in Chinese companies. Furthermore, significant differences between Mainland China, Hong Kong and Taiwanese companies indicate that a Greater Chinese CSR approach does not yet exist. Therefore, it cannot be assumed that American and European CSR concepts will experience a Chinese influence in the near future.https://doi.org/10.2478/ijme-2014-0009corporate social responsibilitymultinational corporationscorporate governancechina
collection DOAJ
language English
format Article
sources DOAJ
author Heiduk Guenter
McCaleb Agnieszka
spellingShingle Heiduk Guenter
McCaleb Agnieszka
CSR Strategies in Greater China: Global, East Asian, American, European Style?
International Journal of Management and Economics
corporate social responsibility
multinational corporations
corporate governance
china
author_facet Heiduk Guenter
McCaleb Agnieszka
author_sort Heiduk Guenter
title CSR Strategies in Greater China: Global, East Asian, American, European Style?
title_short CSR Strategies in Greater China: Global, East Asian, American, European Style?
title_full CSR Strategies in Greater China: Global, East Asian, American, European Style?
title_fullStr CSR Strategies in Greater China: Global, East Asian, American, European Style?
title_full_unstemmed CSR Strategies in Greater China: Global, East Asian, American, European Style?
title_sort csr strategies in greater china: global, east asian, american, european style?
publisher Sciendo
series International Journal of Management and Economics
issn 2299-9701
publishDate 2014-10-01
description The concept of Corporate Social Responsibility emerged in the United States and spread to Europe and Asia while being adapted to national/local characteristics. Since borders between markets and societies are blurring and globalization is promoting MNCs which find themselves acting in hybrid societies, international institutions put efforts into the development and moral acceptance of global CSR standards. The scientific interest in CSR focused on the conflicts between company returns and benefits for society. The resulting concepts of performance-oriented, awareness-oriented and welfare-oriented CSR should facilitate the evaluation of CSR strategies implemented by MNCs. In research on the cultural dimensions of economies, it might be possible to allocate geographically the three concepts. Regarding the newly emerging Chinese MNCs, the paper aims to shed light on which concept they follow. On the one hand, CSR concepts of American and/or European MNCs that are present in China might serve as a role model; on the other hand, by learning from Taiwanese/ Hong Kong MNCs, a “greater China CSR approach” might emerge. Empirical studies and own field research suggest that compared to American and European companies, CSR is less deeply rooted in Chinese companies. Furthermore, significant differences between Mainland China, Hong Kong and Taiwanese companies indicate that a Greater Chinese CSR approach does not yet exist. Therefore, it cannot be assumed that American and European CSR concepts will experience a Chinese influence in the near future.
topic corporate social responsibility
multinational corporations
corporate governance
china
url https://doi.org/10.2478/ijme-2014-0009
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