Advertisement quantity optimization to maximize profit in a Publishing House
This study aims to determine the optimal quantity of pages and the optimal quantity of each size advertisement that a magazine should have to maximize profit in a publishing house. The solution of this problem is based on operations research method application and is composed by four steps: (i) def...
Main Authors: | Natalia Boff Medeiros, Gabriel Vidor |
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Format: | Article |
Language: | English |
Published: |
Associação Brasileira de Engenharia de Produção (ABEPRO)
2018-01-01
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Series: | Brazilian Journal of Operations & Production Management |
Subjects: | |
Online Access: | https://bjopm.emnuvens.com.br/bjopm/article/view/406 |
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