Advertisement quantity optimization to maximize profit in a Publishing House

This study aims to determine the optimal quantity of pages and the optimal quantity of each size advertisement that a magazine should have to maximize profit in a publishing house. The solution of this problem is based on operations research method application and is composed by four steps: (i) def...

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Bibliographic Details
Main Authors: Natalia Boff Medeiros, Gabriel Vidor
Format: Article
Language:English
Published: Associação Brasileira de Engenharia de Produção (ABEPRO) 2018-01-01
Series:Brazilian Journal of Operations & Production Management
Subjects:
Online Access:https://bjopm.emnuvens.com.br/bjopm/article/view/406

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