Inovações em Mobilidade Sustentável. Análise dos Relatórios Corporativos de Sustentabilidade de Três Montadoras de Automóveis

• Main Authors: Felipe Ferreira de Lara, Roberto Marx
• Format: Article
• Language: Portuguese
• Published: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2016-01-01
• Series: Desenvolvimento em Questão
• Subjects: automotive industry; sustainable mobility; innovation
• Online Access: http://www.redalyc.org/articulo.oa?id=75243198005

The automotive industry plays a central role in the issue of sustainable mobility. However, traditionally the leader in innovations, the automotive industry still stands timidly towards the emerging challenges for the theme, experienced especially in large urban centers. Thus, it is understood the need to research of how this industry have faced the challenges front the uncertainties generated by the emerging demands of society, not only by improvements in mobility, but made in a sustainably way. The research use a descriptive approach and it were analyzed three automakers global corporate reports. The main results of research highlights the greater concentration on incremental innovations in the technologies based on combustion engines and research efforts for the development and improvement of product technology. However, it is worth questioning about the low level of integration of car use with other modes of transportation and little emphasis for the car rational use.