Core Elements for Organizational Sustainability in Global Markets: Korean Public Relations Practitioners’ Perceptions of Their Job Roles

Core Elements for Organizational Sustainability in Global Markets: Korean Public Relations Practitioners’ Perceptions of Their Job Roles

For the purpose of enhancing organizational sustainability in global markets, organizational public relations practitioners in international firms take roles to respond toward the global public. This study explores practitioners’ perceptions of their job roles in global public relations firms and id...

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Bibliographic Details
Main Authors: JiYeon Jeong, Nohil Park
Format: Article
Language:English
Published: MDPI AG 2017-09-01
Series:Sustainability
Subjects:
organizational sustainability in global markets
global firms
Korea
culture
job roles
public relations
Online Access:https://www.mdpi.com/2071-1050/9/9/1646

Internet

https://www.mdpi.com/2071-1050/9/9/1646

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