Oxytocin increases the influence of public service advertisements.

Oxytocin increases the influence of public service advertisements.

This paper presents a neurophysiologic model of effective public service advertisements (PSAs) and reports two experiments that test the model. In Experiment 1, we show that after watching 16 PSAs participants who received oxytocin, compared to those given a placebo, donated to 57% more causes, dona...

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Bibliographic Details
Main Authors: Pei-Ying Lin, Naomi Sparks Grewal, Christophe Morin, Walter D Johnson, Paul J Zak
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2013-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/pmid/23460821/pdf/?tool=EBI

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