ROMANIAN TOURISM MARKETING RESEARCHES

ROMANIAN TOURISM MARKETING RESEARCHES

In sustainable development, tourism plays a vital role, with a high contribution in Romania's economic recovery and relaunch. Raising the tourism product of the values enshrined in the corresponding standards and preferences of foreign tourists involves initiating and promoting actions that inc...

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Bibliographic Details
Main Author: Viorica JELEV
Format: Article
Language:English
Published: Editura Fundatiei Romania de Maine 2016-09-01
Series:Annals of Spiru Haret University Economic Series
Subjects:
country brand, tourism product, research, foreign tourist, tourist circuit
Online Access:http://anale.spiruharet.ro/index.php/economics/article/view/746
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spelling doaj-511384a333904441b4f79e9c1c02c6952020-11-24T22:39:31ZengEditura Fundatiei Romania de MaineAnnals of Spiru Haret University Economic Series2393-17952016-09-01163536710.26458/1634741ROMANIAN TOURISM MARKETING RESEARCHESViorica JELEV0Spiru Haret UniversityIn sustainable development, tourism plays a vital role, with a high contribution in Romania's economic recovery and relaunch. Raising the tourism product of the values enshrined in the corresponding standards and preferences of foreign tourists involves initiating and promoting actions that include, on one hand, workflows education and training of a mentality appropriate current type of development, and on the other hand , emphasizing sustainable development in regions of tourist’s reception. Based on these considerations, this paper aims to determine how the tourism products must be designed from the point of view of marketing, to comply with the principles of sustainability. To this end we analyzed research on consumption of tourist’s services in Romania, made by INSOMAR, and an analysis of the Romanian tourism seen by strangers.http://anale.spiruharet.ro/index.php/economics/article/view/746country brand, tourism product, research, foreign tourist, tourist circuit
collection DOAJ
language English
format Article
sources DOAJ
author Viorica JELEV
spellingShingle Viorica JELEV
ROMANIAN TOURISM MARKETING RESEARCHES
Annals of Spiru Haret University Economic Series
country brand, tourism product, research, foreign tourist, tourist circuit
author_facet Viorica JELEV
author_sort Viorica JELEV
title ROMANIAN TOURISM MARKETING RESEARCHES
title_short ROMANIAN TOURISM MARKETING RESEARCHES
title_full ROMANIAN TOURISM MARKETING RESEARCHES
title_fullStr ROMANIAN TOURISM MARKETING RESEARCHES
title_full_unstemmed ROMANIAN TOURISM MARKETING RESEARCHES
title_sort romanian tourism marketing researches
publisher Editura Fundatiei Romania de Maine
series Annals of Spiru Haret University Economic Series
issn 2393-1795
publishDate 2016-09-01
description In sustainable development, tourism plays a vital role, with a high contribution in Romania's economic recovery and relaunch. Raising the tourism product of the values enshrined in the corresponding standards and preferences of foreign tourists involves initiating and promoting actions that include, on one hand, workflows education and training of a mentality appropriate current type of development, and on the other hand , emphasizing sustainable development in regions of tourist’s reception. Based on these considerations, this paper aims to determine how the tourism products must be designed from the point of view of marketing, to comply with the principles of sustainability. To this end we analyzed research on consumption of tourist’s services in Romania, made by INSOMAR, and an analysis of the Romanian tourism seen by strangers.
topic country brand, tourism product, research, foreign tourist, tourist circuit
url http://anale.spiruharet.ro/index.php/economics/article/view/746
work_keys_str_mv AT vioricajelev romaniantourismmarketingresearches
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