FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS

FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS

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The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.

Bibliographic Details
Main Authors: V. Kolobkova, D. Suvorova
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2017-04-01
Series:Вестник университета
Subjects:
hotel services
innovative approaches
sensory marketing
musical design services
aromamarketing
loyalty program
multimedia technology
Online Access:https://vestnik.guu.ru/jour/article/view/671

Internet

https://vestnik.guu.ru/jour/article/view/671

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