FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS

FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS

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The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.

Bibliographic Details
Main Authors: V. Kolobkova, D. Suvorova
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2017-04-01
Series:Вестник университета
Subjects:
hotel services
innovative approaches
sensory marketing
musical design services
aromamarketing
loyalty program
multimedia technology
Online Access:https://vestnik.guu.ru/jour/article/view/671
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spelling doaj-50d8d23dab844ed59940e251452974932021-10-02T06:22:31ZrusPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-04-01041216671FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODSV. Kolobkova0D. Suvorova1ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.https://vestnik.guu.ru/jour/article/view/671hotel servicesinnovative approachessensory marketingmusical design servicesaromamarketingloyalty programmultimedia technology
collection DOAJ
language Russian
format Article
sources DOAJ
author V. Kolobkova
D. Suvorova
spellingShingle V. Kolobkova
D. Suvorova
FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
Вестник университета
hotel services
innovative approaches
sensory marketing
musical design services
aromamarketing
loyalty program
multimedia technology
author_facet V. Kolobkova
D. Suvorova
author_sort V. Kolobkova
title FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
title_short FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
title_full FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
title_fullStr FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
title_full_unstemmed FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
title_sort features promotion of hotel services with the using modern marketing methods
publisher Publishing House of the State University of Management
series Вестник университета
issn 1816-4277
2686-8415
publishDate 2017-04-01
description The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.
topic hotel services
innovative approaches
sensory marketing
musical design services
aromamarketing
loyalty program
multimedia technology
url https://vestnik.guu.ru/jour/article/view/671
work_keys_str_mv AT vkolobkova featurespromotionofhotelserviceswiththeusingmodernmarketingmethods
AT dsuvorova featurespromotionofhotelserviceswiththeusingmodernmarketingmethods
_version_ 1716858217202450432

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