FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS

• Main Authors: V. Kolobkova, D. Suvorova
• Format: Article
• Language: Russian
• Published: Publishing House of the State University of Management 2017-04-01
• Series: Вестник университета
• Subjects: hotel services; innovative approaches; sensory marketing; musical design services; aromamarketing; loyalty program; multimedia technology
• Online Access: https://vestnik.guu.ru/jour/article/view/671
• ISSN: 1816-4277; 2686-8415

The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.