IMPACTS OF THE MICRO ENVIRONMENT ON AIRLINE PERFORMANCES IN SOUTHERN AFRICA: MANAGEMENT PERSPECTIVES

IMPACTS OF THE MICRO ENVIRONMENT ON AIRLINE PERFORMANCES IN SOUTHERN AFRICA: MANAGEMENT PERSPECTIVES

The purpose of this study was to determine the impacts of the micro environment on airline performances in southern Africa. A mixed method research design was followed. Questionnaires were distributed at selected airlines to 154 key airline personnel. Factor analysis was used to identify the dimensi...

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Bibliographic Details
Main Authors: Oswald MHLANGA, Jacobus STEYN, John SPENCER
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2018-02-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Tourism
airline performances
LCCs
aviation industry
southern Africa
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-1-2018/278_Mhlanga.pdf
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spelling doaj-50d3df24773e4e6b94714241ac929fb62020-11-25T00:53:53ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982018-02-01211158173IMPACTS OF THE MICRO ENVIRONMENT ON AIRLINE PERFORMANCES IN SOUTHERN AFRICA: MANAGEMENT PERSPECTIVES Oswald MHLANGA0Jacobus STEYN 1John SPENCER2University of Mpumalanga, Hospitality Department, Private Bag X11283, Mbombela, South Africa, e-mail: osward.mhlanga@ump.ac.zaUniv1ersity of Technology, Department of Tourism and Event Management, Cape Peninsula PO Box 652, Cape Town, South Africa, e-mail: jnsteyn@webmail.co.za University of Technology, Department of Tourism and Event Management, Cape Peninsula PO Box 652, Cape Town, South Africa, e-mail: jpsafron@mweb.co.za The purpose of this study was to determine the impacts of the micro environment on airline performances in southern Africa. A mixed method research design was followed. Questionnaires were distributed at selected airlines to 154 key airline personnel. Factor analysis was used to identify the dimensions of micro environmental factors impacting on airline performances. The results indicated that competitive rivalry, the bargaining power of suppliers and customers significantly impacted (p<0.05) negatively on the aviation industry. Consequently, the high number of LCCs has created overcapacity and several suppliers can squeeze airlines, something that has stifled the region’s tourism prospects.http://gtg.webhost.uoradea.ro/PDF/GTG-1-2018/278_Mhlanga.pdfTourismairline performancesLCCsaviation industrysouthern Africa
collection DOAJ
language English
format Article
sources DOAJ
author Oswald MHLANGA
Jacobus STEYN
John SPENCER
spellingShingle Oswald MHLANGA
Jacobus STEYN
John SPENCER
IMPACTS OF THE MICRO ENVIRONMENT ON AIRLINE PERFORMANCES IN SOUTHERN AFRICA: MANAGEMENT PERSPECTIVES
Geo Journal of Tourism and Geosites
Tourism
airline performances
LCCs
aviation industry
southern Africa
author_facet Oswald MHLANGA
Jacobus STEYN
John SPENCER
author_sort Oswald MHLANGA
title IMPACTS OF THE MICRO ENVIRONMENT ON AIRLINE PERFORMANCES IN SOUTHERN AFRICA: MANAGEMENT PERSPECTIVES
title_short IMPACTS OF THE MICRO ENVIRONMENT ON AIRLINE PERFORMANCES IN SOUTHERN AFRICA: MANAGEMENT PERSPECTIVES
title_full IMPACTS OF THE MICRO ENVIRONMENT ON AIRLINE PERFORMANCES IN SOUTHERN AFRICA: MANAGEMENT PERSPECTIVES
title_fullStr IMPACTS OF THE MICRO ENVIRONMENT ON AIRLINE PERFORMANCES IN SOUTHERN AFRICA: MANAGEMENT PERSPECTIVES
title_full_unstemmed IMPACTS OF THE MICRO ENVIRONMENT ON AIRLINE PERFORMANCES IN SOUTHERN AFRICA: MANAGEMENT PERSPECTIVES
title_sort impacts of the micro environment on airline performances in southern africa: management perspectives
publisher Editura Universităţii din Oradea
series Geo Journal of Tourism and Geosites
issn 2065-0817
2065-1198
publishDate 2018-02-01
description The purpose of this study was to determine the impacts of the micro environment on airline performances in southern Africa. A mixed method research design was followed. Questionnaires were distributed at selected airlines to 154 key airline personnel. Factor analysis was used to identify the dimensions of micro environmental factors impacting on airline performances. The results indicated that competitive rivalry, the bargaining power of suppliers and customers significantly impacted (p<0.05) negatively on the aviation industry. Consequently, the high number of LCCs has created overcapacity and several suppliers can squeeze airlines, something that has stifled the region’s tourism prospects.
topic Tourism
airline performances
LCCs
aviation industry
southern Africa
url http://gtg.webhost.uoradea.ro/PDF/GTG-1-2018/278_Mhlanga.pdf
work_keys_str_mv AT oswaldmhlanga impactsofthemicroenvironmentonairlineperformancesinsouthernafricamanagementperspectives
AT jacobussteyn impactsofthemicroenvironmentonairlineperformancesinsouthernafricamanagementperspectives
AT johnspencer impactsofthemicroenvironmentonairlineperformancesinsouthernafricamanagementperspectives
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